Pat J. Costa

Pat J. Costa


Professor of Practice of the Integrated Business & Engineering (IBE) Honors Program


B.S., Pennsylvania State University


Product and Business Development
Sales Strategies and Tactics
Long-range Planning

Pat J. Costa, Professor of Practice in the Integrated Business & Engineering (IBE) Honors Program at Lehigh University earned his Bachelor of Science Degree in marketing from Penn State University. Costa is the primary instructor for the IBE Freshman Workshop, the IBE Entrepreneur Independent Study Program, the IBE Senior Capstone Design Program and the Introduction to Entrepreneurship course in the Entrepreneurship Minor. Costa is also the primary marketing instructor at the Pennsylvania School for Global Entrepreneurship at Lehigh University. Prior to coming to Lehigh, he was the executive director of the Berks County Business Incubator System at Kutztown University, the president and cofounder of Fiberoptic Medical Products, a medical manufacturing company that specialized in neonatal/pediatric care, and vice president of marketing of Lehigh Valley Hospital and Health Network. His many product development achievements include the invention of a fiberoptic medical device used to treat newborn jaundice, a fiberoptic transilluminator used in neonatal transport, and a computerized pulmonary function system used to assess the lung mechanics of neonates on ventilators in real time at the bedside.

Costa is skilled in many aspects of product and business development with particular interest in new business start-up, sales strategies and tactics, long-range planning, segmentation analysis, and healthcare marketing.